Valuable tips and essential tools for creating a successful podcast

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The world knew the podcast or podcast for the first time in 2004, but it took 10 years to spread, and it gained real attention after a series of podcasts launched in 2014.

In this context, the annual Edison Poll , released in March 2020, found that 55% of adults in the United States have listened to a podcast at least once, while 25% of the population listens to podcasts weekly. In April 2020, Apple’s directory of podcasts has surpassed 1 million shows, and the number of available episodes has reached 30 million since July .

Award-winning radio journalist Stephanie Coe commented on the number of podcasts that have been produced, saying that they are very huge, especially if the producer works independently. “46 percent of podcasters were not active, which means they haven’t released new episodes within 90 days,” said Coe, who was among the jury members for podcasting at a conference of the National Association of Black Journalists and the National Association of Hispanic Journalists.

Despite the difficulties the media field is facing today, there is still room for new content creators.

The following IJNet provides top tips for those wishing to start their own podcast but don’t know where to resume their work:

Clearly defining the idea:

The first step to creating a podcast is to create a clear plan for your podcast program and define the idea, and for this, the following steps can be taken: 

What the program is about: Here the issues and topics that will be covered in the program must be specified.

What the followers will listen to during the program: In this part of the plan, it is necessary to specify what will happen in each episode.

– The third and essential point that audio content creators must pay attention to is defining the target audience.

According to Sierra Spragli Rex , a director at PRX,  if the new creator is able to fill in these details clearly, that means the idea of ​​a podcast is promising.

– Define the shape:

One of the most essential points when planning a podcast is defining the format, meaning the sound, to broadcast while there is one guest on the program and when there is more than one guest. It is worth noting that there is no better form to adopt than the other, but rather it is worthwhile for the audio content creator to choose the most appropriate for the idea of ​​his program.

Beginners are advised to create episodes of approximately 30 minutes and publish them every two weeks as a minimum, in order to maintain the interest of the listeners.

Equipment and location:

As for equipment, there are three basic things every podcast will need:

First, the radio: the microphone is one of the most important equipment to prepare well before setting off to podcast, and the two most popular with bloggers are the Blue Microphones Yeti USB and the RØDE Procaster . But bloggers can find other suitable mics online at reasonable prices.

Second, the registrant: One of the most prominent registration options whose prices are acceptable are TASCAM registrars . Blogger can directly record audio into computer with audio software like Adobe Audition , Pro Tools, and Audacity .

Third, the headphones: they can be purchased for less than $ 10. Some popular and affordable options include Skullcandy Grind Bluetooth Wireless  ($ 44.50) orPanasonic HJE120 Earbuds($ 19.99). The importance of placing the headphones is that they allow the blogger to hear the sound while recording, and thus adjust the volume and noise at the appropriate time.

And the blogger can isolate the  sound with soft items such as clothes, carpets, blankets and anything else that can be easily found in the home. Before registering, blogger should turn off clocks, air conditioning, and anything else that creates background noise .

Income generation:

Big companies’ advertisements and program sponsors are one of the best ways to make money through podcasts, but these companies only collaborate with shows that have an average listen of 100,000 people per episode, which is why budding bloggers should turn to small businesses.

Bloggers can also earn money through a membership platform called  Patreon , where content creators can get funding from people who listen to their work.  

There are also a number of organizations that offer grants and fellowships to younger podcast creators, with Podfundbeing a prime example of this, and another example being the Google Podcasts program , which provides audio creators with resources and funding to develop their programs.

Doneth Cebrian is an IJNet intern

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